Venus governs beauty, passion, wealth, music, romance, love for fine things in life, beauty and tasteful living, luxuries, inclination towards arts, food, sensual pleasurescostumes and jewellery. Venus is considered to be a benefic, feminine and gentle planet. Venus rules over bladder, eyes, kidneys, nose, sexual organs, chin and throat. Shukra in Sanskrit means "semen".

Venus is also important because of its association with the science of mantras and Ayurvedic medicine, alchemy, the casting of spells, mesmerism, Tantra and hypnotism. Gemstones and jewelry based on the Vedic astrology system provides a way to enhance or heighten the effects of Shukra. He is naturally associated with femininity and all cultural affairs.